I learned to tell memorable stories first as a public radio producer/reporter, then as a print journalist, later as a marketing professional in higher education. I’ve taught feature writing and journalism as an adjunct lecturer at Clark University in Worcester, Mass., and for many years specialized in environmental journalism, earning a first place New England Press Association Award for a feature story about Worcester’s water supply.

My interest in Worcester’s declining urban forest led to my 2001 book, Trees at Risk: Reclaiming an Urban Forest, cited as a significant history of the city’s urban landscape and evidence for the need to replant public trees lost to Worcester’s devastating Asian Longhorned Beetle infestation.

For more than 12 years, I led an award-winning team of marketing professionals at Hebrew College in Newton, Mass., guiding the institution’s branding and marketing strategy during a period of great growth and creativity.

As principal of Herwitz Associates, I draw on all of my experience to help you tell your own story effectively. We work together to define your marketing message, create a strategic marketing plan and tools for you to implement, and devise user-friendly ways for you to evaluate your progress and refine the plan. My specialties are writing and video production, and I tap talented professionals in graphic design, photography, and web design and development to create beautiful, effective marketing tools.

I am committed to staying on budget and meeting deadlines. To assess your needs, I offer a free half-hour consultation and provide a detailed project proposal for your approval. I look forward to hearing from you and working together.