The Easiest, Free Way to Brand Your Business Online

Business cards and letterhead used to be the main tools for professional communication and still play an important role in establishing your brand identity. You wouldn’t think of sending a letter or invoice to a client on plain white paper, right?

So why send an email to your client from your gmail address?

Tie Your Business Email to Your Brand
If you have a professional website, be sure your email is tied to your web address. Your web developer can quickly set this up for you if you’re not comfortable doing it yourself through your site hosting service.

There is just no easier way to remind clients of your brand than sending them an email from yourname@yourbrand.com. You can reinforce the connection through an automated signature at the bottom of your email that includes at least your name, phone and a live link to your website. Best of all—it’s free.

That said, I’m not a big fan of  branded email letterhead templates that you can buy online. For my money, they look cheesy, like hyped-up direct mail. Most business email correspondence is short, sometimes just a one-word answer that can be viewed in an email preview display. You don’t want to clutter up the heading with branding images, your photo or distracting messages.

Retain Branding in a Shortened Email Address
If your website has a long url and you’re concerned that it’s too much to type for an email address—or, as happened to a client recently, your email address doesn’t fit into the design of your business card—you can create a shortened version of your web address for your email.

Just be sure that the shortened domain name is available, because you’ll need to own it in order to set up the email address. Most importantly, be sure you retain the essence of your brand in the mini version.

For example, I use evelyn@herwitzassociates.com for my professional email. But if I wanted something shorter, I would go with @herwitzassoc.com, which combines my brand with a recognized abbreviation of the word “associates,” so it would still make a clear connection to my website. I would also have my web developer point herwitzassoc.com to my actual website for seamless search.

Remind Your Reader of Your Brand with Every Email
The beauty of email is its straightforward simplicity. Email provides an immediate way to communicate with anyone around the world.

What you say and how you say it are, of course, the most important ways that you establish yourself as a professional. But don’t miss this free opportunity to remind your business email correspondents, every time you write, who you are, the name of your brand and where to learn more about you online.

Marketing consultant Evelyn Herwitz loves to help you tell a great story about your great work. She specializes in search-optimized web content that positions you as an approachable expert in your field and helps you grow your business. Contact Evelyn for a free half-hour consult for new clients.

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