To Pin or Not to Pin: Is Pinterest Worth Your Time?

Pinterest continues to make headlines as the fast-growing visual sharing social network struggles with growing pains over copyright infringement. Last week, Pinterest changed its terms of use, revising previous language that frowned on user self-promotion but, by default, opened the door to a host of liability issues when users shared copyrighted content without permission. As of April 6, Pinterest now states that users can only pin content they own or have permission to use.

Meanwhile, President Obama’s reelection campaign has become one of the most recent Pinterest adopters, hoping to connect with the site’s largely female following—a strategy driven by current political wisdom that the November election hinges on women voters.

Here’s a round-up of recent articles on Pinterest’s copyright debacle and how savvy marketers are leveraging their Pinterest content to drive website traffic and conversions:

Pinterest’s Growth Comes Back to Earth The Street

Pinterest Terms of Service Get Updated Huffington Post

The Copyright Question: How to Protect Yourself on Pinterest Mashable

Hey Girl, Obama’s on Pinterest! Forbes

Is Pinterest Traffic Worthless? Copyblogger

56 Ways to Market Your Business on Pinterest Copyblogger

Pinterest vs. Google+: Which New Social Network Is Worth Marketers’ Time? Hubspot

Marketing consultant Evelyn Herwitz loves to help you tell a great story about your good work. She specializes in search-optimized web content that positions you as an approachable expert in your field and helps you grow your business. Contact Evelyn for a free half-hour consult for new clients.


One Response to “To Pin or Not to Pin: Is Pinterest Worth Your Time?”

  1. Roger Ateeantee says:

    “As of April 6, Pinterest now states that users can only pin content they own or have permission to use.”

    Yet, the way Pinterest works is not by uploading images that you might own and would be on your computer. You upload an images by:

    (1) clicking on it – as long as this image is ON A WEBSITE already. Chances are, it’s not your website.

    (2) re-pinning someone else’s image that is already on Pinterest. Chances are, the rights to the image aren’t owned by the pinner, but even if they are, they’re not owned by the re-pinner.

    The pinning and re-pinning mechanisms go entirely against the fake statements that you should only pin your own material. Pinterest is deceiving the public, and complicit in widespread copyright fraud. They are ripe for a class-action lawsuit.

    The images thus stolen are full-size, they are not covered under “fair use” as thumbnails would.

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