Doing Great Work to End Malaria

This past week, I’ve been reading End Malaria, edited by Michael Bungay Stanier. It’s a wonderful compilation of essays by 62 thoughtful business writers about what it takes to follow your dream of doing meaningful work to help better the world.

Great content for a midday boost of inspiration. But what’s even more fascinating is that the book, a collaboration with Seth Godin’s The Domino Project and Malaria No More, is an amazing example of the kind of “great work” that Stanier and company write about.

How to Get Attention for a Good Cause
Twenty dollars from each sale—the Kindle edition is $20 and the paperback, $25—send two mosquito nets to people in need where malaria remains a deadly scourge.

That means Amazon, which is also a partner in the project, is taking no profits from the Kindle version and only covering printing and distribution costs for the paperback. All of the authors donated their work.

The book made a huge splash in cyberspace when it was launched on September 7 and became an instant worldwide bestseller, because Godin and other blogger with mega followings put the word out—a great lesson in How To Get Attention for a Good Cause.

Do Your Part to End Malaria
Malaria can be prevented and treated, but many people who live where mosquitos carry the disease cannot afford protective netting or medication. So every 45 seconds, a child dies of malaria somewhere in the world.

Buy the book, and you can help Malaria No More meet their goal of wiping out malaria in Africa by 2015.

You’ll feel good because you stepped up, and your added bonus is a book full of inspiration to be audacious, creative and committed to realizing your own great work.





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