I learned to tell memorable stories first as a public radio producer/reporter, then as a print journalist, later as a marketing professional in higher education. I’ve taught feature writing and journalism as an adjunct lecturer at Clark University in Worcester, Mass., and for many years specialized in environmental journalism, earning a first place New England Press Association Award for a feature story about Worcester’s water supply.

My interest in Worcester’s declining urban forest led to my 2001 book, Trees at Risk: Reclaiming an Urban Forest, cited as a significant history of the city’s urban landscape and evidence for the need to replant public trees lost to Evelyn Herwitz, Marketing ConsultantWorcester’s devastating Asian Longhorned Beetle infestation.

For more than 12 years, I led an award-winning team of marketing professionals at Hebrew College in Newton, Mass., guiding the institution’s branding and marketing strategy during a period of great growth and creativity.

As principal of Herwitz Associates, I draw on all of my experience to help you tell your own story effectively. We work together to define your marketing message, create a strategic marketing plan and tools for you to implement, and devise user-friendly ways for you to evaluate your progress and refine the plan. My specialties are writing and video production, and I tap talented professionals in graphic design, photography, and web design and development to create beautiful, effective marketing tools.

I am committed to staying on budget and meeting deadlines. To assess your needs, I offer a free half-hour consultation and provide a detailed project proposal for your approval. I look forward to hearing from you and working together.