How We Created My Website: The Web Coding Challenge

From the start of this project, I knew that I wanted a WordPress site, because this platform is favored by Google in searches. I teamed up with Karen Callahan of, an experienced WordPress developer based not far from my office. I found her easily on the Internet, so I knew she understood search optimization.

Pushing the WordPress Envelope
With Karen’s ever-patient, good-humored assistance, we converted Ben’s designs into a working website. No design converts precisely from a graphic to web code, but Karen was wonderful to work with, nudging the spacing, adjusting type size, moving this here and that there as I pushed for perfection.

In addition to content, I wrote all of the web page addresses and Internet search descriptions, based on keyword research that I’d done early in the project. Karen coded this information as meta-text, to help with search engine optimization (SEO).

The site went live on March 28, 2011, and I couldn’t be more pleased and grateful to both Ben and Karen for helping me to realize my dream of what this should be.

Adding Fresh Content Via Blogging
So, here I am, telling stories about my work, adding fresh web content via a blog, following the advice I’ve been giving to others for a long time. I plan to share stories about projects I’m working on, challenges I’m facing as a marketing consultant, books I’m reading that contain valuable lessons for marketing, and whatever else seems relevant and interesting to me, and, I hope, to you.

I’d love to hear your feedback about my new site—what works, what doesn’t. And be sure to let me know how you found me!

Credit: Free images from

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