Strategic, quality content attracts qualified patrons to your website. When you offer useful information that addresses your core audience’s needs and concerns—for free—you can build an email list of people who will likely be interested in the products and services you sell.
Lead capture content can range from quick how-to PDF downloads to in-depth eBooks and white papers that you provide in exchange for an email address. Instructional videos are another popular and effective ways to drive traffic to your site.
I help you to identify your strategic online marketing goals and to create effective lead capture content. I bring decades of professional experience writing everything from legislative policy analysis to online courses, as well as work in video production. You can expect:
- Thoughtful questions to help you identify your strategic goals and objectives;
- Support guiding, editing or creating lead capture content that piques your core audience’s interests;
- Content and promotional strategy for targeted landing pages; web development support as needed;
- Design support for attractive content presentation that reinforces your brand;
- Project management to handle all the details and deadlines.