In our consumer-driven marketplace, you need to know how to listen—to your customers, your competition, businesses that complement yours, Internet industry buzz—to create and promote your best work.

As principal of Herwitz Associates, I listen carefully to you about how you’re making a difference. Often clients tell me they’re surprised we’ve discovered so much—that it’s been challenging, fascinating and fun.

As it should be! Together we define what’s unique and compelling about you and your work, who needs your help and why, and what’s the most effective and aesthetically appealing way to engage your ideal client.

At the heart of our marketing strategy is a good, solid story about how your work improves your customers’ lives. I love the challenge of finding that true story and telling it in a memorable, powerful way, so your customers will listen and spread the word for you—the key to marketing success.

Please contact me, Evelyn Herwitz, for a free half-hour consultation.