Since I founded my consultancy in 2010, I’ve worked with many interesting, dedicated people who care deeply about those they serve. My clients have included attorneys and physicians, elder care managers and fine home contractors, a small non-profit dedicated to helping people caught in the juvenile justice system, a business college, a museum, a preschool, and more. I’ve built loyal relationships with clients who have stayed with me for years.
Here’s what some of them have to say:
Theresa Hush, Co-Founder and CEO
Roji Health Intelligence
I feel grateful and privileged to work with Evelyn as our company’s marketing consultant. She has developed such a complete understanding of the company’s direction that it feels like she is the other side of my brain.
When she first became involved with our company in 2014, we were in the process of refreshing our brand and revamping our services, website and content. Evelyn introduced a novel process for the management team to articulate the company and mission from each person’s perspective. She asked each person to choose artistic images that reflected thoughts and emotions about the work we do, and from there we discussed how that differentiated us and how to express it. It was so different from sitting around a table wordsmithing the company’s mission!
That’s just one example of Evelyn’s incisive thought process, and how she brings creativity and an organized communication process to a very complex business and potentially dry subject matter. She ensures the clarity of our content and message so that it hits our target audience, whether editing the weekly blog, compiling eBooks and other content, or participating in planning of future services. But more than that, she also ties it into our brand and goals, those of growing our business and the vision of health care we want to create.
Dan Cohen, Founder and Executive Director
Music & Memory
New York, N.Y.
How fortunate we at Music & Memory feel to have found Evelyn Herwitz to be our organizational “voice.” Since 2012, she has developed and improved our website, authored scores of blog posts, as well as created marketing materials and online courses, all of which consistently garner praise from our clients and staff. Evelyn would be a positive addition to any organization’s communications efforts.
Naomi Eisenberger, Founder and Executive Director
The Good People Fund
Evelyn is a professional in every sense of the word. Her sharp eye, writing and editing skills, creativity and ability to draw the reader in ensure a “home run” with every project. She is a careful listener who elicits essential information about our philanthropy’s mission, vision, grantees and donors to create a professional website that clearly conveys our work in an intuitive, attractive, user-friendly format.
Deborah Fins Associates
Evelyn encouraged me to think about how to position myself as an Aging Life Care Professional® and to bring my company into the cyber-universe. When I was finally ready to move forward, she was there to provide guidance and support. From our initial discussions, she helped me determine the audience I want to reach, and all the writing, branding and design flowed from there. In the years since, we have collaborated on many blog posts and an eBook for my site that have provided valuable information for current and potential clients; some of the articles were picked up by my national professional organization. She has been a very valuable member of my outside support team since 2010.
Mountain, Dearborn & Whiting
We presented Evelyn with the challenge of giving one of Massachusetts’ oldest law firms a place on the Internet. Evelyn’s primary focus was learning about us and our office. Because she took the time to learn who we are and what we do, she was able to effectively communicate our practice to the general public. We are incredibly happy not only with the website that Evelyn produced, but that we were able to work with someone dedicated to making sure our website was of the highest caliber.